Channel 4 taps Piksel for new All 4 service

UK broadcaster Channel 4 has continued a long-standing relationship with Piksel to support the launch of All 4, the new platform that replaces Channel 4’s previous 4oD online video offering. 

Developed with support from Piksel, All 4 uses the cloud to deliver portal consistent user experience, creating a digital hub for its 11 million registered users. All 4 is initially available on iOS and browsers, with the plan to extend to other digital platforms in the future.

In addition to building an intuitive interface for All 4 alongside an advanced feature-set, the iOS app also includes analytics to support Channel 4’s targeted advertising strategy.

“We continued our partnership with Piksel for this project because of their technical expertise in developing iOS applications and back-end services,” explained Martin Gee, IS Programme Manager at Channel 4. “Piksel helped us build the All 4 iOS app and a number of key services around a managed cloud framework so we can launch new features more rapidly. All 4 will deliver a more personalized range of content to our registered users.”