Amazon Fire TV Stick ‘fastest-selling device in the UK’

Amazon’s Fire TV Stick has become the online retail giant’s “fastest-selling UK device ever” in the week after going on sale, it has announced. 

The HDMI TV streaming stick is available now for £35 to customers in the UK, and offers access to services like Amazon Prime Instant Video, Netflix, BBC iPlayer, Sky News, Demand 5, YouTube and Spotify.

“We expected Fire TV Stick to be popular, but the customer response has just blown us away,” said Jorrit Van der Meulen, vice-president, Amazon Devices EU.

“For just £35 (€49), Fire TV Stick delivers powerful performance and access to a vast selection of content, apps and games. The phenomenal demand has made Fire TV Stick our fastest-selling device ever in the UK in the first week after going on sale, and we think our customers are going to love it.”

Amazon made similar claims in the US last year, saying that the Fire TV Stick was the “fastest-selling Amazon device ever” after it started shipping the device there in November.