Sky extends Buy & Keep service to all

Pay TV operator Sky has extended Buy & Keep service to all homes in the UK and Ireland via the launch of a new app and availability on a number of other devices. The service, part of the Sky Store offering, which launched in April last year, was previously available via the Sky+ HD box and to Sky customers via mobile devices.

Sky Store enables customers to get a movie straight to their TV, stream or download it to their mobile, tablet and laptop and receive the DVD direct to their home a few days later.

The latest announcement means that Sky and non-Sky customers accessing the Sky Store website or app will be able to buy and keep movies to stream or download on their compatible mobile, tablet and laptop.

Non-Sky TV customers in the UK will be able to watch movies on their main TV via a Now TV, Roku or YouView box, while those in Ireland can watch via a Roku box.

Sky Store users can register up to four devices and any movie can be streamed to two devices at the same time.

Functionality will differ slightly between platforms. On Android devices, customers will be able to browse, watch and buy while on iOS devices the Sky Store Player App will enable them to browse and watch movies they have bought previously via their TV or on the Sky Store website.

For existing Buy & Keep customers who have used the service on their Sky+HD box, all of the movies they have bought will automatically appear in My Library in the app, ready to stream or download. Sky customers who now Buy & Keep on mobile devices can also chose to send the movie to their Sky+ HD box as well.

New releases are priced at £13.99 (€19.40) and catalogue titles are £7.99. According to Sky, most Buy & Keep movies are also available on early release, which means they are available on Sky Store before the DVD is available to buy in the shops.

Nicola Bamford, Director of Sky Store said, “People want the simplest and most convenient way to buy and watch the movies they love, which is why it’s great news that from today Buy & Keep will be available to everyone and across multiple devices. Sky Store offers the complete service – straight to your TV, across your devices and you get the DVD in the post too.”