Hopster announces global rollout

Kids OTT service and learning platform, Hopster, is set to launch in 100 territories across Europe, Africa and Asia from this month.

A global English-language version of the pre-school service will be available in countries including South Africa, Dubai, Australia, Singapore, Malaysia and India, initially on iOS devices.

The international expansion comes after Hopster struck a string of multi-territory content deals with firms such as Corus Entertainment’s Nelvana, Millimages, Cake, and EarthTree Media.

The service will include more than 600 episodes of programmes such as Max & Ruby, Mouk, Louie, Babar and Poppy Cat, as well as a suite of educational games.

“All over the world, a new generation of kids is finding things to delight them on mobile. In India alone, more families have smartphones than digital TV, so there’s huge potential for a mobile-first service like Hopster,” said Nick Walters, Hopster’s founder and CEO.

“We’ve taken a global approach to our global launch, and handpicked the best shows from around the world.”

Hopster first launched in the UK in 2013 and claims to have received more than 265,000 iOS app downloads to date.