UPC DTH taps CoralTree for business support

Business support systems specialist CoralTree is providing customer relationship and inventory management systems for Liberty Global’s satellite arm UPC DTH, supporting its operations across Hungary, Czech Republic, and Slovakia.

UPC DTH partnered with CoralTree to implement its CRM, product catalogue, and inventory management solutions to simplify customer sales order processing, reduce agent training time, and enhance the management and control of warehouse and logistics operations, according to CoralTree.

With a subscriber base of more than 780,000, UPC DTH offers up to 100 channels of programming, including HD and premium channel content.

“Our customers are at the heart of our business. We identified that improvements to our CRM and inventory management capability could further our goal to deliver outstanding customer experience,” said Tunde Hubina, vice-president of customer care, customer experience and billing and collection at UPC DTH. “CoralTree partnered with us to successfully deliver the project. The result is a solution that will help us fulfil our customer service promise into the future.”