Globecast hires sports business expert

Rick Horrow

Media services provider Globecast has appointed sports business expert Rick Horrow as an industry advisor on a consultancy basis. 

Horrow and his team will work with Globecast executive staff to identify content solutions, development and distribution opportunities, business targets, and key media, technology, sports, and entertainment industry events, as well as facilitate overall strategic growth in the North American market and elsewhere.

Horrow hosts a show on Universal Sports Network called Beyond the Medals:  The Business of Sport and analyses sports industry news for Bloomberg and CNBC. He also hosts weekly television segments on Comcast Sportsnet and a weekly show for Yahoo Sports Radio.

Horrow’s company, Horrow Sports Ventures, has orchestrated more than US$13 billionn worth of development deals involving sports teams, according to Globecast.

Globecast’s Managing Director in the US Eddie Ferraro said, “When you envision someone with comprehensive knowledge of the US sports industry, you automatically think of Rick Horrow. Rick has worked closely with teams in every major sports league and all major sports and entertainment content providers. He will be an integral part of our efforts to better familiarise the North American marketplace with the integrated media solutions on which customers on five continents around the globe have come to rely upon.”

Horrow said: “I am thrilled with this opportunity to align with Globecast and use my expertise to help expand their core business and brand. The appointment-viewing, must-see nature of live sports broadcasting will never change, even in this day of on-demand content and DVRs. My goal is to help Globecast become an essential part of the North American sports television and digital landscape – whether by managing live events or creating original content for leagues, teams, and related businesses. While I enjoy spending time in front of the camera, I derive just as much satisfaction being behind it, helping to shape the viewing experience for sports fans everywhere.”