Online, pay and interactive boost for ITV

Adam Crozier

UK commercial broadcaster ITV’s Online, Pay and Interactive revenue grew by 30% to £153 million (€210 million) last year, boosted by the launch of pay TV channel ITV Encore.

Overall, ITV posted revenue of £2.59 billion, up 8% and EBITA of £730 million, up 18%.

Overall, non-advertising revenue rose 10% to £1.3 billion.

“An increasingly important, profitable and high margin part of our business is Online, Pay and Interactive. In 2014 our video on demand viewing was up 26% as we further improved the quality and distribution of ITV Player, which is available on more platforms than ever before, most recently Windows Phone 8 and Amazon Kindle Fire. ITV is well placed to take advantage of the growth in viewing on connected TVs, including through our investments in YouView, Freeview Play and Freesat,” said CEO Adam Crozier.