Bonnier launches unified programmatic video ad platform

Sweden’s Bonnier Group is to introduce a new programmatic video advertising platform that will bring together sales across all its video offerings.

Advertisers will have the ability to buy and manage ad campaigns across the group’s video services, including TV4 Play, TV4’s on-demand player, as well as the Expressen Dagens Nyheter and Dagens Industri news sites.

Niclas Norrby, head of media sales for TV4 Group, will take charge of the new platform, which will be launched in stages in the course of this spring. The project will be run by TV4 Group, with Norrby reporting to Michael Grimborg, TV4’s sales director.