Zenterio teams up with Xroadmedia for discovery

Robin Rutili

TV technology company Zenterio has teamed up with content discovery specialist XroadMedia to integrate the latter’s personalisation service Ncanto into Zenterio OS.

Zenterio OS will support XroadMedia’s content discovery software Ncanto that finds relevant content based on consumers’ behaviour, interests and social profiles.

“The availability of TV content, both on demand and broadcasted, is increasing rapidly. A key challenge for TV viewers is to find content that is relevant and interesting. The collaboration with XroadMedia means that Zenterio’s customers and partners can instantly offer a personalized content discovery and recommendation service that hugely increases the attractiveness of their TV offerings,” said Robin Rutili, CEO, Zenterio.

“Ncanto enables TV viewers to easily find and enjoy the content that they are really interested in – anywhere and anytime. Combining Ncanto with the possibilities and scale of Zenterio OS opens up many new and attractive business opportunities for us,” said Adolf Proidl, CEO and co-founder, XroadMedia.