Super Bowl sets social records

Sunday’s Super Bowl drove the highest level of conversation on Facebook and more Tweets than any previous Super Bowl bout. 

The American Football fixture, which this year saw the New England Patriots beat the Seattle Seahawks by 28 to 24 to become NFL champions, drove more than 265 million posts, comments and likes on Facebook.

This activity was generated by 65 million people, according to official Facebook stats, 55 million of whom were in the US.

On Twitter, more than 28.4 million global Tweets containing terms related to the game and halftime show were sent during the live telecast – from kickoff until 30 minutes after the end of the match.

This surpassed the 24.9 million Tweets related to last year’s match and was the most-Tweeted about Super Bowl to date, according to official Twitter stats.

However, last summer’s football World Cup Final generated an even higher 32.1 million Tweets. At the final whistle, 618,725 related Tweets per minute were logged – a Twitter record for an event.