Virgin Media teams up with Telegraph to promote sports offering

UK cable operator Virgin Media has struck a partnership with Telegraph Media Group (TMG) to promote its sports TV offering across The Telegraph’s football coverage.

Today sees the launch of the partnership, with Virgin Media becoming exclusive partner for Telegraph Total Football, The Telegraph’s dedicated supplement to the best coverage of the football season. The supplement will appear as a separate section in The Daily Telegraph each Monday for the duration of the season providing news, comment and analysis of the weekend’s football.

Virgin Media customers will be able to to attend ‘Total Football Live’ events hosted by The Telegraph’s sports writers. The first event will feature a panel with chief football correspondent Henry Winter, chief sports writer Paul Hayward and former Premier League player and manager Tim Sherwood. The event will be held on February 3 and the panel will be discussing the previous night’s closure of the transfer window.

The partnership, brokered by the Virgin Media team at Manning Gottlieb OMD, will continue throughout 2015 and will complement Virgin Media’s advertising activity across TV, print, out of home and online.

Richard Larcombe, Director of Brand and Marketing at Virgin Media, said: “Virgin Media is without doubt the best place to watch all the football and The Telegraph has some of the most insightful and well-connected sports writers in the game. Together, this is a perfect partnership and we will have a number of exciting innovations to unveil throughout the year. If the football is on TV, it’s on Virgin Media.”