Hisense to bundle UltraFlix 4K streaming app in new TVs

Chinese electronics manufacturer Hisense has partnered with NanoTech Entertainment, announcing plans to bundle the latter’s 4K UltraFlix Network App with its new 4K Ultra HD TV product line.

By clicking the UltraFlix app, viewers will have access to more than 500 hours of 4K travel and nature documentaries, including 40 IMAX theatrical titles. The app also has action, thriller, comedy, drama and family movies, extreme sports videos, concerts, TV shows plus 100 hours of free content.

“Giving our consumers access to 4K content is key, and UltraFlix provides an incredible library of 4K Ultra HD content. We can now provide consumers with the best options for streaming 4K VOD content combined with the best 4K Ultra HD TV experience,” said Erin Magee, marketing director of Hisense.

Separately at the Consumer Electronics Show in Las Vegas this week, Hisense held a press conference titled ‘TV has entered into the No-screen Era’ in which the TV maker predicted that “no-screen TV” will become the future trend of the industry.

The firm said its laser theater TV product has sold 10,000 units since being introduced in China two moths ago and predicted that this part of a future trend towards products where “a wall, or even a piece of cloth, might serve as the ‘screen.’”