Disney launches new iOS app for pre-schoolers

Pay TV channel provider Disney EMEA has launched a new app for pre-schoolers, Disney Junior TV Favourites.

The app, currently available for iOS devices, offers episoedes from four Disney Junior shows – Sofia the First, Doc McStuffins, Jake and the Never Land Pirates, and Mickey Mouse Clubhouse – and is available in Sweden, Denmark, Norway, Switzerland, Belgium, the Netherlands and Austria.

The app is free to download on the App Store, and episodes can be purchased and downloaded individually or as part of a bundle. Bonus content, alongside wallpaper downloads, will also be available for streaming. A total of 44 episodes will be available at launch, extending to 150 episodes over the course of the year.

Features include the ability to navigate between seasons and individual episodes, 20-30 second preview clips a Manage My Videos feature giving viewers the ability to download, delete and re-download episode purchases, rights to download content on up to seven devices and the ability to transfer content via Apple TV.

“We are committed to innovation in the digital space across all EMEA markets, to complement the linear viewing experience for our Channels and TV programming, and also to bring entertainment to viewers in ever more flexible ways. With the launch of the Disney Junior TV Favourites app, we are providing a new way for families to enjoy Disney Junior on-the-go, allowing fans to build their own library of Disney Junior content, in which to engage with some of their most beloved characters, whenever they want. Going forward, we will look to apply this strategy to other selected TV properties within our portfolio, launching similar stand-alone apps in these specific markets,” said Mark Endemaño, SVP/GM, media distribution, The Walt Disney Company EMEA.