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OTT revenues to pass US$10 billion by 2018
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Over-the-top (OTT) pay TV revenues will grow from US$5.8 billion (€4.7 billion) in 2014 to just over $10 billion in 2018, according to Infonetics Research.
The research also claims that the global pay TV market totalled US$117 billion in the first half of 2014, an increase of 3.9% from the first half of 2013.
“Subscription-based over-the-top providers like Netflix, Hulu Plus, and Amazon have seen phenomenal growth over the last couple of years. With a combination of wide availability across end devices, user-friendly interfaces, and access to vast content libraries, these providers continue to challenge traditional pay-TV providers and are in the early stages of siphoning off revenue,” said Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research.
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