Freesat launches kids SVoD offering on Freetime

UK free-to-air satellite operator Freesat has launched a subscription video-on-demand offering for kids from Hopster, available via its Freetime connected TV platform. 

The pay service, created for Freetime by Hopster, will give access to a range of children’s content for £3.99 (€3.14) a month. As a promotional offering, Hopster is offering access to the SVoD service free-of-charge for a 30-day trial period.

Hopster’s catalogue of programming includes Ben & Holly’s Little Kingdom, Super WHY!, Babar and Paddington Bear.

Hopster launched last year with an app targeting kids aged two to six. The company is led by former Viacom International Media Networks Russia general manager Nick Walters.

“We are thrilled that Freetime is the first TV platform to launch Hopster. This is our first dedicated children’s On Demand player and shows just how committed we are to giving families the programmes they love, ready to watch when they are. We already offer families a great range of children’s telly and introducing Hopster provides even more choice, from classics like Bob the Builder to the much loved Angelina Ballerina,” said Freesat managing director Emma Scott.

“Our mission is to make screen time better for kids – and the TV is still the number one screen in many family homes. Freesat provides an amazing experience to its customers through Freetime, and we’re really excited about adding to its stellar line-up with the Hopster app. Freetime families can now access all the best shows on-demand in a completely safe, ad-free environment – with a juicy launch trial offer to boot,” said Hopster’s Walters.