MTG rebranding London broadcast ops

European broadcaster Modern Times Group (MTG) is renaming its Viasat-branded broadcast operations base in London.

The division will be known simply as MTG, while its wholesales channels business Viasat World is becoming MTG World.

The Viasat brand will remain in various territories as a channel name.

MTG has also launched a new corporate identity and logo.

“Our new identity and values are there to inspire and guide us, every day. It’s important to not only understand the values we need to succeed, but to make sure that the whole organization lives those values. We need to have a healthy balance between working hard and having fun together while we do it. Our new logo is a bold step in this direction, and its open and playful design reflects the digital entertainment company we are today,” said Jørgen Madsen Lindemann, MTG president and CEO.