Netflix accounting for 10% of Telenet internet traffic

Netflix accounted for up to 10% of all traffic on Belgian cable operator Telenet’s network over the weekend, following its launch in the country on Friday, according to the operator.

According to the Liberty Global-owned Flemish cabler, Netflix accounted for between 7% and 10% of its overall traffic.

Telenet indicated that this volume of traffic had been expected, fuelled by Netflix’s offer of a 30-day free trial.

Neither Belgacom, the country’s other main broadband infrastructure provider, nor Netflix itself have given any indication of how much demand there was for the streaming video-on-demand provider’s content since it launched in the country on Friday.

The news comes as Telenet kicks off work on its Grote Netwerf project. The company is investing €500 million in upgrading its network from 600MHz to 1GHz to provide additional bandwidth. Telenet plans to replace all 150,000 amplifiers and other components in its network over the next five years.