Trace secures carriage deal with Swisscom

Laurent Dumeau

Channel provider Trace has secured carriage for its Trace Urban and Trace Tropical SD and HD music channels with Swisscom.

Trace Urban provides a diet of international hip-hop and R&B, while Trace Tropical provides top music videos and documentaries covering a large spectrum of Latin American and Caribbean music genres.

Both channels in SD will be available to about 1.1 million Swisscom TV customers via the Access package. The HD versions will be in Swisscom’s HD package and both channels are available immediately.

“We wanted to be able to build up a strong, attractive music channel proposition. Trace Urban and Trace Tropical music channels were important to underline this strategy, as we wanted to provide the best music channels together on one platform in one offer,” said Markus Gisi, head of Swisscom TV experience.

“This new carriage agreement with Swisscom marks the latest expansion of Trace’s audience in Switzerland and across Europe. The unique proposition of our music channels enables pay-tv operators to provide their passionate music fans with a wider portfolio of music content. We have no doubts that our cutting-edge music programming will broaden the traditional channel offer available to Swisscom subscribers,” said Laurent Dumeau, SVP channel distribution, Trace.