Samsung adds MBC Shahid VoD app

TV manufacturer Samsung has teamed up with Dubai-based broadcaster MBC to launch the latter’s Shahid premium video-on-demand app across the Middle East and North Africa.

The Shahid service recorded 284 million views of TV shows and series last year.

“The television experience is rapidly evolving for viewers across the MENA region,” said Choong Ro Lee, President of Samsung Middle East and North Africa.

“We at Samsung are dedicated to create new and innovative ways to deliver the best viewing experience, and with our partnership with MBC Group we will continue offering viewers the content they want, when they want in a new MENA consumer lifestyle. As a leader in the visual display market, Samsung’s Smart TV line-up offers a powerful platform for the Shahid service, providing viewers with unrivalled picture quality and the ultimate front row experience as they enjoy premium content.”