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Warner Bros France partners with Civolution on second screen app
Warner Bros France has partnered with Civolution, which will provide automatic content recognition for the My Warner second screen app.
Warner will integrate Civolution’s SyncNow technology into the app so that it will recognise Warner content including live or time-shifted TV shows, video-on-demand and DVDs.
“While a majority of people are watching content as aired or on DVD, a growing number are watching their favourite features on a second screen. That’s why we’re delighted to be working with Civolution and SyncNow to ensure that our ‘My Warner’ app provides the best possible second screen interactions with real-time engagements on the standard schedule or time-shifted viewing,” said Emmanuel Durand, marketing vice-president for Warner Bros Entertainment France.