Brightcove adds support for HbbTV

Online video platform provider Brightcove has used the final event in its global customer conference series in Sydney, Australia to unveil support for the HbbTV hybrid TV standard.

Brightcove’s Video Cloud for HbbTV will support common encryption packaging, multi-bitrate MPEG-DASH encoding, along with Microsoft PlayReady and Marlin digital rights management license serving.

“HbbTV enables service providers to enhance the standard linear broadcast TV experience through personalization, enabling any broadcaster, including free-to-air providers, to deliver rich, interactive experiences to their customers,” said Anil Jain, senior vice-president and general manager, media group at Brightcove.

“The Brightcove Video Cloud HbbTV solution enables the next generation of interactive TV by providing full support for the video workflow for HbbTV, making it easy for broadcasters to extend existing online video workflows to TVs and set-top boxes.”

“HbbTV is an enabling progression for us, and for the industry,” said Mat Yelavich, chief technology officer of the Nine Network Australia.

“As a broadcaster, it allows us to ‘close the loop’ for the first time, providing the potential to truly personalise whilst also empowering the viewer with a very simple UX. This, coupled with Brightcove’s Video Cloud platform providing support for MPEG-DASH and CENC, will ensure we deliver the viewer the best possible viewing experience.”