Chello Zone strikes deal with Multimedia Polska

Chello Zone has secured carriage for its CBS Drama and CBS Europa channels on Polish cable operator Multimedia Polska’s platform.

The deal, which represents an expansion of the reach of the channels in Poland, means that the two services will join CBS Reality on Multimedia Polska’s platform.

Louise Cottrell, VP affiliate sales for Chello Zone, said: “Poland is a particularly important territory for Chello Zone’s channels, and one we have continued to build and develop over the years, so it is great that two more of our popular CBS channels are now available to a wider Polish audience through the Multimedia deal.  We will be working together on marketing activities and very much look forward to a long and fruitful relationship going forwards as we build the brands together for Multimedia viewers.”

Edyta Bukowska, head of programming at Multimedia Polska, said: “We are constantly improving our offer to provide best channels and diverse content to our customers. We are very pleased that more CBS channels have been introduced to our portfolio and we are looking forward to continue our partnership in a future.”