Samsung reportedly buys video discovery firm Shelby.tv

Samsung has reportedly bought New York-based social video discovery firm Shelby.tv.

According to a GigaOM report, Samsung will take the three-year old company’s technology in-house and close its branded apps once the deal is formally announced.

In November Shelby.tv launched an app for iPhone and iPod touch. Its service provides users with a personalised stream of the videos, sourced from online publishers they choose to follow, that are shared by friends on Facebook and Twitter, and recommended by Shelby.tv’s own proprietary video graph.