Belgacom backs ‘football for everyone’

Belgacom has submitted a bid to Belgium’s Jupiler Pro League that will allow fans to have access to all top-flight Belgian football matches, regardless of their TV operator.

The firm said it is backing a non-exclusive model in order to make “football for everyone” a reality, allowing the most number of people to watch Division 1 Belgian action on TV.

“Belgacom submitted an offer to the Pro League on Thursday 15 May. The main reasons doing so were to ensure the neutrality of the football offering and the offering’s accessibility to the highest number of supporters,” the firm said in a statement.

Since the launch of Belgacom TV in 2005, the operator has partnered with the Jupiler Pro League to offer coverage of numerous matches via its Belgacom 11 channel.

“Having submitted its tender for the TV rights to the Jupiler Pro League for the next three seasons, Belgacom’s aim is therefore to continue to support all stakeholders in Belgian football by ensuring long-term prosperity and greater visibility to the Pro League and clubs,” said Belgacom.