BBC Worldwide names new head of brand

BBC Worldwide has named Sara Holt in the new position of head of brand and global campaigns.

Holt will be charged with managing the global launch strategy for the UK public broadcaster’s commercial arm’s three new genre brands – BBC First, BBC Brit and BBC Earth. She will also oversee the global brand strategy for the BBC master-brand.

Holt was previously head of marketing for the UK at Hailo. She has also worked as marketing manager for UKTV.

“Sara is a world-class marketer with an excellent track record in brand-building and a sackful of prestigious awards to her name,” said Tom Lucas director of BBC brand and branded services for BBC Worldwide.

“She joins BBC Worldwide at an incredibly exciting time as we seek to grow our consumer-facing brands around the world and Sara’s innovative brand-building experience will be invaluable in helping us to inspire global audiences.”