Masstech acquires PlayBox assets

Masstech Group has acquired the products and technology assets of channel-in-a-box playout specialist PlayBox Technology.

The shareholders of PlayBox Technology will continue to own and operate Playbox’ system integration, support centre and worldwide distribution through its eight offices in Europe, Asia and the US, and their associated reseller networks.

Solutions from the two companies will be on display side-by-side at the NAB Show in Las Vegas next week.

Masstechsaid that its expanded solution will be the first in which assets will be managed by an open platform across the entire broadcast chain, including ingest, production, and transmission, and embracing legacy infrastructure across all popular editing, automation and playout systems.

“The success of Masstech’s solutions and the dynamic changes being driven by consolidation in the broadcast market signaled to our shareholders, who represent some of the largest Venture Capital and Private Equity firms in Canada, that now is the right time to make strategic additions to the Masstech product portfolio,” said Masstech CEO Joe French.

“Adding PlayBox enables us to extend the Masstech platform to create the first fully integrated broadcast environment that includes playout and graphics within the asset management system.  Our partnership with PlayBox will also significantly expand the worldwide distribution of Masstech’s products and solutions through the PlayBox network.”