Finns turn on to HD

Forty per cent of Finnish TV viewers surveyed by service provider DNA now watch HD channels, up from 28% in 2012.

DNA said over half of cable viewers watched HD services compared to under a third of digital terrestrial viewers. DNA operates both cable and DTT networks.

DNA’s survey found that only 15% of viewers were now not HD-ready, down from 21% in 2012.

However, ignorance of HD remains high, with 31% being unaware of whether they were HD-ready, and 61% of DTT viewers not being aware that HD channels were available over the air.

The survey found that 10% of viewers had watched TV shows using a mobile phone and 14% had watched shows using a tablet.