Amazon cuts UK TV content deal with Warner Bros.

Amazon Prime Instant Video has sealed a deal with Warner Bros. for UK rights to a raft of the studios drama series.

Prime Instant Video is replacing the Lovefilm brand in the UK this week. As the rebranding gets underway, Amazon has agreed a multiyear deal with Warner Bros. International Television Distribution.

Under the terms of the agreement it will take series including Arrow (pictured), The Following, Hostages, Revolution and The 100 in a window outside the UK linear broadcast run (where there is a deal in place with a linear channel).

The first seasons of Arrow, The Following and Revolution will go live on Amazon Prime Instant Video this year with Hostages and The 100 in 2015.

Jeffrey Schlesinger, president, Warner Bros. Worldwide Television Distribution, said: “We are very pleased to extend and develop our relationship with Amazon in a deal that demonstrates the growing appetite for SVOD rights to our TV shows in the UK. UK viewers can now look forward to either re-watching or discovering these quality series on the Prime Instant Video streaming service.”