Six Nations YouTube channel sees strong take-up

YouTube has recorded a large increase in the number of viewers to the RBS 6 Nations rugby tournament channel since the start of the 2014 championship.

According to RBS 6 Nations, views of videos on the channel to date number 3.79 million, with over 60,000 subscribers.
The numbers represent a solid increase on 2013. From February 3-9 this year, the channel recorded 558,228 views, compared to about 405,000 views for the comparable period last year.

The channel airs video highlights of all matches in the competition.

“We are delighted with the popularity of the channel to date this season and very pleased we have seen an increased viewership in comparison to 2013,” said RBS 6 Nations Chief Executive John Feehan.

“The partnership with YouTube is a great addition to our digital plans and we will continue to bolster the channel with excellent footage, both on and off the pitch, for the remainder of the Championship.”