A+E Networks UK names advertising chief

Viviane Paxinos

A+E Networks UK has appointed Viviane Paxinos as senior director of advertising sales.

In this new role, Paxinos will lead the ad sales operations and be responsible for shaping the company’s strategy for ad sales growth, both in the UK and across their international territories.

Paxinos previously held senior commercial roles at BBC Worldwide, where she developed the local advertising business across EMEA, and spearheaded the creation of a global branded entertainment division.

She will report to Bakori Davis, VP of Commercial, A+E Networks UK.

“We are delighted to welcome Viviane to A+E Networks UK in this important new commercial role. With a proven track record of delivering highly-effective international advertising sales strategies, her wealth of experience will help us to identify and deliver valuable opportunities to our local and international partners,” said Davis.