Vice, FremantleMedia cook up foodie web channel for hipsters

Vice and FremantleMedia have joined forces to make culinary content for a new food channel.

Producer and distributor FremantleMedia and youth brand Vice will codevelop programming for the new online service, which was described by the partners as ‘a multichannel food platform for a millennial audience’.

FremantleMedia is expected to sell the resulting content in international markets.

Vice already makes food programming for its online channels including including chef series Munchies and Fresh Off The Boat, about culture-defining global food trends.

The new channel will be populated with original series, articles, how-tos, recipes and events.

Andrew Creighton, president of Vice Media said: “Today’s youth are the driving force behind the food culture explosion, yet they remain totally underserved when it comes to original food programming. The new Vice food channel will upend the culinary media landscape, producing more jaw-droppingly entertaining original multi-channel food programming than anywhere else and ensuring the content reaches a global audience on every screen.”