Brightcove enables cloud ad platform for Chromecast

Content providers developing apps for Google Chromecast can now use Brightcove’s cloud ad insertion platform to deploy content including personalised ads on the online video platform.

Brightcove Once, the cloud-based ad insertion technology launched following the acquisition of Unicorn Media, will now enable publishers to deliver addressable advertising to Chromecase viewers, without client-side code or plugins, providing a way to integrate personalised, geo-targeted advertising directly into the video stream across multiple devices, according to Brightcove.

The launch follows the opening up of Brightcove’s Chromecast software development kit.

Brightcove Once offers Chromecast publishers a way to bring content to market without client-side code, SDKs or plugins, according to Brightcove. It facilitates the transfer of metadata back to the user’s Apple or Android-based Chromecast app to allow for the delivery of applicable, geo-targeted ads that integrate into the video stream.

Publishers can also use the technology to reach a range of mobile and connected devices in addition to Chromecast without additional investment, according to Brightcove, while Chromecast publishers can use Brightcove Once UX to incorporate interactive video ads, insert ad overlays in video streams and hide controls to prevent fast-forwarding through ads.

“Chromecast has quickly become one of the top three selling electronics devices on Amazon and offers some of the most popular online entertainment options, including Netflix, YouTube, Hulu Plus and Google Play movies and music, with new apps coming on board at a rapid pace,” said AJ McGowan, Brightcove’s chief technology officer.

“Broadcasters and content owners that want to quickly take advantage of Chromecast can now leverage Brightcove Once to deliver premium video content streams that include targeted advertising.”