AmberFin names EMEA sales chief

Media ingest, transcoding and quality control specialist AmberFin has named Adrian Smith as vice-president of sales for Europe, the Middle East and Africa.

Smith was previously the company’s vice-president for sales in the Asia Pacific region.

In his new role, Smith will head up AmberFin’s sales management, channel management and business development activities.

AmberFin recently introduced a new group of transcode farm control products, DPP-compliant workflow architecturesand extensions to its Unified Quality Control platform.

“AmberFin is uniquely positioned in the market in terms of our ability to support media facilities of all scales and sizes as they migrate to file-based workflows,” commented Jeremy Deaner, CEO at AmberFin. “Over recent years we have invested heavily in developing the industry’s most sophisticated file-based workflow toolset and now we intend to bring this to market starting in 2014. Adrian is exactly the right person to lead this initiative in the critical EMEA region. He understands our market and has developed an outstanding knowledge and understanding of our industry.”