Hungary’s MTVA targets overseas viewers for Duna World TV

Hungary’s public service media organisation, Media Service Support and Asset Management Fund (MTVA), is targeting viewers in Australia and the Americas through a new deal with RRsat Global Communications Network.

Content management and distribution firm RRsat will distribute MTVA’s Duna World TV channel and radio station via its platforms on Optus D2, Galaxy 19 and Intelsat 21, in a move that will open up MTVA’s content to emigrant Hungarian populations in North and South America and Australia.

RRsat will also provide an end-to-end integrated broadcast solution for MTVA – including media processing, content acquisition, a closed caption service, an EPG service and frame rate conversion.

“RRsat is pleased to enable MTVA to reach Hungarian communities around the world with high quality television and radio programming,” said Lior Rival, chief commercial officer of RRsat.

MTVA’s chief communication officer, Rita Lencsó, added that the deal was par of its “initiative to expand our content globally.”