Eurosport celebrates 25-year anniversary

Eurosport is celebrating 25 years of sports broadcasting with plans to introduce new digital technology products and services throughout 2014. 

The channel, which first went live in 1989, said that the new services will aim to bring “the best possible coverage and choice to today’s fans.” It is also due to publish research later this month that will look at the live sport preferences of European fans.

“Reaching our 25th year in such a strong position is a reflection of the hard work and passion of all the staff at Eurosport. We won’t be looking back in 2014 but using the knowledge we have developed since 1989 to continue to look ahead to innovate and improve our content to bring the public the most immersive and insightful live sports experience,” said Eurosport Group CEO Jean-Thierry Augustin.

Throughout this year, Eurosport said it will also launch a promotional campaign called ‘We Live For Live,’ which herald “the group’s continued passion for live sports.”