Jinni and Ooyala partner on video discovery

Search and discovery software provider Jinni is partnering with video streaming and analytics firm Ooyala to offer “advanced video discovery technology” for media companies, broadcasters and pay TV operators.

The firms said the new technology will combine Ooyala’s machine-learning big-data analytics systems with Jinni’s semantic discovery to deliver a “new level of video personalisation for all screens.”

Using machine learning and semantic discovery, Jinni and Ooyala said they will let TV providers tailor programming and video viewing experiences to each individual user at a granular level – offering personalised channels, custom programming guides, mood-based browsing and search, and viewer recommendations for both live and VoD content.

“With digital consumption driving a much greater percentage of overall TV viewing, advanced video discovery is becoming an imperative for viewer engagement and monetisation. Keeping an increasingly fragmented viewing audience engaged and entertained with only the most relevant and desirable content is a challenge every pay TV operator in the world faces,” said Chris Wong, senior vice president of business development for Ooyala.

“Working with Jinni, we’ll be setting new standards for what discovery means to both the consumer experience and the operator’s bottom line.”

The companies said they expect to have pre-released joint services with select customers in the first half of 2014, with broader availability to follow in the second half of the year.