Mediaset taps tivùon! and Intertrust Technologies for new OTT service

Italian broadcaster Mediaset has tapped the tivùon! Open standards-based TV platform it built with Telecom Italia and Rai to launch a new over-the-top TV service, Infinity Internet TV.

Infinity Internet TV is a subscription video-on-demand service for streaming movies and TV shows. The company is charging €9.99 a month for the service, which is currently available on free-to-air satellite platform TivùSat’s EPG via set-tops from ADB and TivùSat-enabled LG smart TVs. It is also available via PCs and game consoles.

Internet Infinity TV will offer about 5,000 movie and TV titles initially. In addition to streaming, users can download movies and episodes to view offline.

The new service is based on the tivùon platform, which uses Intertrust Technologies’ Marlin DRM standard. Marlin is built into major brand TVs and set-top boxes in Italy. Mediaset has implemented Intertrust Technologies’ ExpressPlay DRM, which delivers Marlin DRM protection to deliver content to PCs, smart TVs, set-tops, consoles, tablets and mobile phones.

“After a thorough investigation of DRM technologies for the Italian market, we chose Marlin because it is an open standard, pan-European, and allows us the flexibility we need to build out a sophisticated yet user-driven service,” said Alberto Sigismondi, CEO of Tivù. “ExpressPlay provides a scalable and cost-effective solution for building out services for our customers. With ExpressPlay, OTT players can find a robust, ready to use and very cost effective solution for developing their innovative OTT services.”