Microsoft agrees Xbox One data deal with Rovi

Microsoft has struck a deal with Rovi, which will provide data for the OneGuide electronic programming guide on Microsoft’s new Xbox One console. 

Rovi said that Microsoft planned to use Rovi Video – part of its entertainment data library that includes information on music, movies, games, books, television, and sports – in multiple countries.

The Xbox One launches on November 22 and is designed to be a “complete entertainment system” that includes the ability to browse, search and watch live content from a range of sources including cable, internet, and telco TV service providers.

“OneGuide gives users instant access to all TV shows and movies they love in one place – no more switching between devices or TV inputs. We’re so pleased to work with Rovi, one of the top TV data providers, to power this unique Xbox One experience and bring our vision for the future of the living room to life,” said Martin Sacchi, general manager, content acquisition, media and entertainment group at Xbox.