TV3 Ireland launches second screen app

Irish commercial broadcaster TV3 has launched a second screen app in partnership with social TV technology firm Axonista and media identification firm Civolution.

The ShowPal companion app is designed to work as a single second screen app for a wide variety of TV3 programmes.

It delivers a mix of content and social media related to TV3 shows and lets viewers interact by taking part in quizzes, games, voting and polls.

The app was a collaborative effort by TV3 and Axonista, with Civolution’s automatic content recognition technology SyncNow deployed in order to synchronise the app with the TV3’s broadcast content.

“As a broadcaster, TV3 recognises that second-screening is a mainstream activity and we sought to develop an app that would deliver relevant, engaging and entertaining content to the second screen synchronous with what is happening on the TV screen,” said Stephen Grant, TV3 Group director of online, and head of ShowPal.