SeaChange launches advertising CMS for tier-two operators

TV technology provider SeaChange International has launched AdFlow Core, a content management system aimed at tier-two service providers. 

AdFlow Core is designed to provide simplified ingest and preparation of advertising for billable insertion into linear, on-demand and OTT video streams.  The product will be demonstrated at this week’s SCTE Cable-Tec Expo in the US.

“AdFlow Core introduces a layer of operation-wide visibility and extensibility that allows smaller service providers to orchestrate more efficient and capable content workflows as they grow their advertising business on more channels and subscriber devices,” said Venkat Krishnan, vice-president, products, SeaChange.