SeaWell and Arris develop joint advertising solution

Technology companies SeaWell and Arris have developed an integrated advertising solution for multiscreen.

The solution integrates SeaWell’s Spectrum IP session delivery controller technology into the SkyVision ad insertion platform developed by Arris.

According to the pair, the joint solution provides dynamic format repackaging, per-session content management and analytics, zone-based, localised and targeted ad insertion, blackout management and programme substitution and support across all major adaptive bit-rate protocols.

SeaWell is a clear market leader for targeted ad insertion on multiscreen devices, with global deployments among tier-one operators,” said Neerav Shah, vice-president and general manager, multiscreen video infrastructure, cloud business solutions, Arris. “This makes SeaWell a perfect complement to our leading portfolio of end-to-end multiscreen and advertising solutions. By integrating Spectrum into our SkyVision platform, Arris is not only enabling operators’ multiscreen shift to IP, but also offering the most powerful advertising solutions for this next-generation of TV.”