Nickelodeon UK partners with web video network Viral Spiral

Nickelodeon UK has partnered with management company and video network Viral Spiral, in a bid to bring viral online videos to the Viacom-owned kids network.

The deal will see Viral Spiral shortlist potential clips to be used on Nickelodeon as interstitials, packaged and banded on air as L.Y.P.O. (Laugh Your Pants Off).

Nickelodeon is due to launch the clips from this week, with one new video to premiere on the network every week with clips also available on Nick.co.uk.

“We know that our kids go online to look for entertaining clips and to share the funniest things that they find with their friends. Through Viral Spiral we hope to bring content that is immediate, relevant and most importantly, hilarious to our audience; adding something unexpected to the Nick schedule,” said Tim Patterson, VP, director of programming, Nickelodeon UK.

Viral Spiral exclusively represents, monetises and grows online channels with large followings – including many of the world’s best-known and most shared viral videos. Founder and CEO Damian Collier said: “We’re delighted to announce this project with Nickelodeon which will ensure that Nick remains the talk of the playground, serving up the most-current age-appropriate trending content to its young viewers.”