Viacom appoints former NBCU exec to head ad sales

Viacom International Media Networks (VIMN) has appointed former NBCUniversal International Television exec, Chris Shaw, as executive vice president and managing director, of its ad sales division, Be Viacom.

Shaw, who was formerly senior vice president, global head of advertising sales for NBCUniversal International Television, will take up his new London-based role on September 16 and will report directly to VIMN’s president and CEO, Bob Bakish.

He will be responsible for growing advertising and sponsorship revenues across VIMN’s portfolio of brands and businesses, including MTV, Nickelodeon and Comedy Central, on all platforms outside the US.

“Chris has broad experience managing international ad sales operations for large-scale multi-national entertainment companies, and he’s also worked for some of the world’s biggest media and advertising agencies, plus one of the best known names in global talent management,” said Bakish.

Before NBCUniversal International Television, which Shaw joined in 2012, he worked for Discovery Communications as senior vice president, commercial development for Europe, the Middle East and Africa between 2008 and 2011.