Sony launches 4K download service

Sony has what it claims to be the first 4K video download service, offering feature films and TV shows in the Ultra-HD format. 

Video Unlimited 4K launched this week with around 70 native 4K films and shows from Sony Pictures Entertainment and other producers, with Sony planning to up this to more than 100 titles by the end of the year.

Viewers can rent or buy the content at prices starting at US$3.99 (€3.04) for a TV episode rental and US$7.99 for a 24-hour film rental, and access it through Sony’s 4K Ultra HD Media Player (FMP-X1) for playback on Sony 4K Ultra HD televisions.

“We have been spearheading the advancement of 4K Ultra HD technology from the start, and have now reached another milestone as promised with the Video Unlimited 4K service going live,” said Sony Electronics President and COO Phil Molyneux.

To coincide with the launch of the download service, Sony also expanded its 4K Ultra HD TV line-up with the addition of the X850A series, which is available in 55- and 65-inch screen sizes.