Easel TV to roll out All3Media OTT service to new devices

Easel TV is set to launch a version of its over-the-top video service for UK TV producer All3Media on tablets and smartphones at IBC. 

The multi-screen video software specialist originally launched the service in 2012 on Samsung TVs in the UK and also in the US under the name ‘Best of British TV’.

The next release is being launched on iPads and iPhones at IBC and will also be available on Xbox 360 games consoles in the coming months, said Easel TV.

Viewers can access more than 350 hours of TV shows through the service, either on a subscription or pay-per view basis.

All3Media shows available include Skins, Shameless, The Only Way Is Essex, Midsomer Murders, and Peep Show, with further series to be added over time.

“We have extended the application to these popular consumer devices due to the vast amount of TV content that is now being consumed on them in both the UK and particularly the USA. We have closely monitored the adoption of a wide range of OTT services with specific interest in games consoles and have been impressed by the amount of content now consumed this way,” said All3Media’s SVP of digital and business development, international, Gary Woolf.

“Our primary digital business continues to be licensing programmes to international broadcasters and major video on demand partners. What is exciting for us is that his service allows us to offer a wide range of great quality content that doesn’t fit the needs of those services directly to new audiences developing direct consumer relationships and enhancing opportunities for our content to be discovered.”

All3media service will be showcased on the Easel TV stand at IBC, on stand 4.C88.