Netflix launches user profiles

Netflix has launched a new feature that will let members of a household create separate user profiles on one account. 

Netflix said the profiles will make it easier for everyone “to get the most out of Netflix” as it will give different users of a single account a personalised experience, based on their individual viewing habits, favourite programmes and favourite genres.

Netflix said each account can now have up to five profiles, at no extra cost to the basic subscription price, beginning this week.

“We continually innovate and are proud to deliver an even better, more personal Netflix experience. Now everyone in your home can have their own Netflix experience, built around the TV programmes and films they enjoy. No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, housemates or guests,” said Netflix Chief Product Officer Neil Hunt.