iPlayer receives record mobile traffic in June

The BBC’s iPlayer video-on-demand service had a record proportion of mobile traffic in June, as playback on PCs sunk to an all-time low in terms of viewing percentage.  

In the month, the BBC said that a record 32% of total iPlayer programme requests for TV and radio in June came from mobile and tablet devices, with 44% of programme requests coming from PC – a record low.

Overall in the month, the BBC logged 239 million programme requests across all platforms – 79 million from mobiles and tablets, 106 million from PCs and the rest from games consoles, internet TVs and other devices.

Though the total number of programme requests were down compared to recent months – which the BBC attributed to “the annual summer lull” – they were up 45% compared to the same quarter last year, when the number of programme requests amounted to 167 million.

The BBC logged an average 7.4m daily requests in June with weekly requests remaining steady at 52m requests during the month.

In terms of the most popular catch-up content, The Apprentice and The Voice dominated the top TV episodes for June, although new series The Call Centre and The White Queen were also very strong performers, the BBC said, with their top episodes both attracting over 1m requests.