LG adds Now TV app to smart TVs in exclusive deal

LG Electronics is adding Sky’s UK over-the-top service Now TV to its smart TV platform. 

LG said it will be “the only smart TV provider to offer access to NOW TV for a minimum of 12 months” and will launch the service on its 2012/2013 range of TVs and 2013 Blu-ray players in August.

Now TV gives users access to Sky Movies and Sports content without the need to sign up to a Sky TV contract. Its movies offer costs £15 (€17.37) per-month, following a three month £8.99 offer, while sports access is priced at £9.99 per-day.

“We’re constantly working to offer NOW TV on new platforms to meet the ever-increasing appetite for access to great content across a range of internet-connected devices. As a result, we’re delighted to be partnering today with LG to give our customers another way to enjoy great blockbuster movies and the best live sport,” said Now TV director Gidon Katz.