NPO streamlines web presence

Dutch public broadcasting organisation NPO has launched the new NPO.nl website as it looks to simplify its web presence with fewer but more effective sites.

NPO.nl will be home to all of the public broadcaster’s channels and radio stations and will allow users to watch content live and share on social networks.

NPO said it the launch is “the first step in the development towards a more recognisable public broadcasting,” with the sites to replace the short term Omroep.nl and PubliekeOmroep.nl websites. The Netherlands 1, 2, 3 and 24 sites will also be integrated into NPO.nl in due course.

The new site includes an HTML5-based media player and is designed to work in all modern browsers. Apps for iOS and Android devices are due to follow later this year.

NPO said that its websites are among the top 10 most visited in the Netherlands, and the new combined site would be easier for consumers and would also save money.