Zee’s OTT service Ditto to hit one million users

The Siemens-powered over-the-top offering from India’s Zee Entertainment Enterprises is now approaching one million customers, according to Stefan Jenzowsky, head of the multimedia business unit, Siemens Communications.

Speaking at the Connected TV World Summit in London, Jenzowsky said that the 2012-launched service would soon reach one million users after ramping up from 100,000 last year, and had an addressable market of more than 500 million Zee TV viewers.

He added that viewers were now watching around 40 minutes of content on the service each day and that “by the end of the year our prediction is we will cover one hour of the daily consumption of a TV user on our service.”

Zee New Media, the digital arm of Zee Entertainment Enterprises, launched Ditto TV with 21 channels last year, in a bid to offer live TV channels and on-demand video to consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs – both in India and globally in markets like the UK, UAE and Australia.

Zee TV, the flagship channel of Zee Entertainment Enterprises, first launched in October 1992 and now has a reach of more than 670 million viewers across some 169 countries.